‘You cannot win’: deepfake porn could be a growing problem for women amid AI race
- Experts fear the darker side of the easily accessible tools could worsen nonconsensual deepfake porn, something that primarily harms women
- Some tech companies are trying to ban deepfakes from their platforms, but keeping them off requires diligence

But experts fear the darker side of the easily accessible tools could worsen something that primarily harms women: nonconsensual deepfake pornography.
Deepfakes are videos and images that have been digitally created or altered with artificial intelligence or machine learning.
Porn created using the technology first began spreading across the internet several years ago when a Reddit user shared clips that placed the faces of female celebrities on the heads of porn actors.
Since then, deepfake creators have disseminated similar videos and images targeting online influencers, journalists and others with a public profile. Thousands of videos exist across a plethora of websites.
And some have been offering users the opportunity to create their own images – essentially allowing anyone to turn whoever they wish into sexual fantasies without their consent, or use the technology to harm former partners.
