Musk replaces Twitter website bird logo with X designed by a fan
- The X is now the social platform’s homepage logo, CEO Elon Musk’s profile photo and even part of loading animations
- Change comes as Twitter faces steep decline in ad dollars and a new rival in Meta’s Threads, a service that racked up 100 million users within five days of launching
Elon Musk has changed Twitter’s logo, replacing its signature blue bird with a stylised X as part of the billionaire’s vision of transforming the 17-year-old service into an everything app.
It only took 24 hours. Late on Saturday, Musk invited his 149 million followers to suggest an X logo, then chose one of the designs and made it the company’s new brand identity on Sunday. The X is now the social platform’s homepage logo, Musk’s profile photo and even part of loading animations.
He confirmed in responses to followers that he intends to adopt it as an interim design, which “probably changes later, certainly will be refined.”
However, police showed up on Monday afternoon during efforts to remove the “Twitter” lettering from the massive sign affixed to the San Francisco office building.
The issue, it seems, was the crane being used to take the letter down and the space it took up on the street.
The San Francisco police department halted the work on Monday afternoon and spoke to workers tasked with removing the sign, according to the San Francisco Standard newspaper. The letters “er” were still standing amid the interruption, the outlet reported.
While crowdsourcing the logo, Musk changed his profile information to read “X.com,” a web address that now redirects to corresponding user pages on twitter.com. The move is part of a broader overhaul that will see all familiar “Twitter” and bird branding stripped away, he said.
The abrupt change comes as Twitter faces a steep decline in advertising dollars and a new rival in Meta’s Threads, a service that racked up 100 million users within five days of launching this month. The debut of Threads was greeted with derision by Musk, who’s accused it of being a copycat service due to its similarities to Twitter.
In supporting tweets on Sunday, Yaccarino explained that X is envisioned as an AI-powered “global marketplace for ideas, goods, services and opportunities.” It would include payments and banking alongside audio, video and messaging.
Additional reporting by Business Insider
