WHO pushes for 50% price increase on sugary drinks, alcohol and tobacco
Health taxes implemented over the next 10 years could help cut consumption of products that contribute to diseases, the agency says

The World Health Organization is pushing countries to raise the prices of sugary drinks, alcohol and tobacco by 50 per cent over the next 10 years through taxation, its strongest backing yet for taxes to help tackle chronic public health problems.
The United Nations health agency said the move would help cut consumption of the products, which contribute to diseases like diabetes and some cancers, as well as raise money at a time when development aid is shrinking and public debt rising.
“Health taxes are one of the most efficient tools we have,” said Jeremy Farrar, WHO assistant director general of health promotion and disease prevention and control. “It’s time to act.”
The WHO launched the push, which it is called “3 by 35” at the UN Finance for Development conference in Seville.
WHO said that its tax initiative could raise US$1 trillion by 2035 based on evidence from health taxes in countries such as Colombia and South Africa.
The WHO has backed tobacco taxes and price rises for decades, and has called for taxes on alcohol and sugary drinks in recent years, but this is the first time it has suggested a target price rise for all three products.