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Associated Press

Food lovers and chefs in Italy and beyond are urging restaurants to serve up more pasta all’amatriciana in a move to support the quake-hit hometown of the hearty dish.
The rustic food, made of tomato sauce with pork jowl and topped with pecorino cheese, comes from Amatrice, which was destroyed by this week’s earthquake and the idea is for some of the proceeds to go to help the devastated areas rebuild.
Residents in the medieval hilltop town had been preparing to host a yearly food festival this weekend dedicated to the dish. Instead, they will be burying the many dead men, women and children killed before dawn Wednesday in the violent quake. Altogether, three towns were devastated, with 281 people killed, 221 of them in Amatrice.
Italy earthquake: death toll soars to 247 as rescuers race to find survivors
Now some food lovers hope that they can at least harness the symbol of the devastated town that lost the most for a good cause.
Italian food blogger and graphic designer, Paolo Campana, launched an appeal on Wednesday, saying on Facebook that “We have to move fast.”
“Pasta all’amatriciana is a symbol,” he told The Associated Press on Friday. “So I decided to use this symbol to help.”

Campana has asked restaurants to put the dish on their menus and donate 2 euros (US$2.25) per dish sold directly to the Italian Red Cross, which is participating in relief efforts in the affected areas in the Apennine mountain region of central Italy. One euro would be donated by the customer and one by the restaurant.
He says he knows it’s not a lot, but that if many people take part it could make a real difference.
Since his appeal, other voluntary initiatives have been cropping up in Italy, even in regions where the dish is not typically eaten. The effort has also gone international.
British celebrity chef Jamie Oliver said on Facebook Thursday that he and 700 chefs at his Jamie’s Italian UK restaurants, an international chain, will be serving up pasta all’amatriciana and donating 2 pounds ($2.65) per dish sold to help the rescue effort in Italy.
Oliver told his Instagram followers that “this could really make a difference,” and that money will go to firefighters, camps, food, clothing and medical assistance.
“I think we can easily make thousands and thousands of pounds to help,” Oliver said.

Carlo Petrini, founder of Slow Food International, which promotes traditional cooking with sustainable ingredients, has also called on restaurateurs worldwide “to put the symbolic dish of this devastated town on their menus.”
The effort is also generating interest on social media under the hashtags #virtualsagra and
The heart of the yearly pasta festival, called a sagra, was the local Hotel Roma, which had a restaurant which served up the dish.
Now the hotel is in ruins, with several people killed under its rubble.
“Let’s hope that it (Amatrice) will be reborn again,” Luca Palombini, the assistant chef at Hotel Roma, told the AP on Friday, speaking from the San Salvatore Hospital in L’Aquila, where he was recovering from a broken foot. “Amatriciana will be even better, the Spaghetti all’amatriciana. I hope it will be reborn and that we will move forward, even better than before.”


Food lovers and chefs in Italy urge serving more of pasta dish to support its quake-hit hometown

Pasta all’amatriciana comes from quake devastated town of Amatrice

A client twirls pasta all'amatriciana at a restaurant in Ascoli Piceno, Italy, Friday, Aug. 26, 2016. Food lovers and chefs in Italy and beyond are urging restaurants to serve up more pasta all’amatriciana in a move to support the quake-hit hometown of the hearty dish. The rustic food, made of tomato sauce with pork jowl and topped with pecorino cheese, comes from Amatrice, which was destroyed by this week’s earthquake and the idea is for some of the proceeds to go to help the devastated areas rebuild. (AP Photo/Gregorio Borgia)

Rescue workers serach through the rubble of an earthquake destroyed building in the central Italian village of Amatrice on August 26, 2016, two day after a 6.2-magnitude earthquake struck the region killing some 267 people. An increasingly forlorn search for victims of the earthquake that brought carnage to central Italy entered a third day on August 26, 2016 as a day of mourning was declared for victims of a disaster that has claimed at least 267 lives. Releasing the new confirmed death toll, Immacolata Postiglione, head of the Civil Protection agency's emergency unit, indicated there had been no survivors found overnight in any of the remote mountain villages devastated by August 24's powerful pre-dawn quake. At least 367 people have been hospitalised with injuries but no one has been pulled alive from the piles of collapsed masonry since August 24 evening. / AFP PHOTO / ANDREAS SOLARO

An aerial view of the central street of Amatrice in central Italy after a 6,2 magnitude earthquake struck the region killing some 267 people. Photo: AFP

New | Food lovers and chefs in Italy urge serving more of pasta dish to support its quake-hit hometown

Pasta all’amatriciana comes from quake devastated town of Amatrice