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Dubbed the ‘Instagram president’ by the media, former model Borut Pahor hiked around the country to campaign for re-election, chatting to supporters and posting photos and videos to his 40,000 Instagram fans. Photo: EPA

Telegenic, blue-eyed ‘King of Instagram’ wins presidency in Slovenia

Borut Pahor is only the second Slovenian president to win a second term in office since the country gained independence from the former Yugoslavia in 1991

Slovenia’s internet-savvy President Borut Pahor has won a second term in a run-off vote that was marred by an abysmally low turnout.

Centre-left ex-premier Pahor, 54, had been touted to win in October, but a record low 44 per cent turnout triggered a repeat vote, with 1.7 million people called back to the ballot box.

On Sunday, Pahor, who took 47.1 per cent in the first round, garnered 53.1 per cent of the ballot in which turnout was around 40.1 per cent, according to near-complete results.

“I will be a president of all,” Pahor said.

“I’ll bring people together and build on what brings us closer.”

His rival Marjan Sarec, a 39-year-old former comic actor and now a local mayor portraying himself as anti-establishment, gained 46.9 per cent. He had 24.9 per cent in the first round.

A woman hugs and congratulates Slovenian President Borut Pahor. Photo: Xinhua

“This is a very good result regardless of the final outcome … and shows that the time for a generation change has arrived,” Sarec told TV Slovenia.

“Tomorrow is a new day and then we will see how to proceed,” he said when asked whether his party would run in the general election.

The presidency is largely ceremonial in the small EU country.

Polls published on Friday by the Dnevnik and Delo dailies put Pahor on 52-56 per cent against 44-47 per cent for Sarec.

“Pahor has been rather defensive in the run-off, underlining his achievements, merits and friends, which has seemed unattractive,” analyst Miha Kovac said after a final televised debate on Thursday.

“That could turn against him, in particular if turnout is low,” he said on state television.

Dubbed the “Instagram president” by the media, former model Pahor hiked around the country to campaign for re-election, chatting to supporters and posting photos and videos to his 40,000 Instagram fans.

However, his detractors call him “Barbie”, and Slovenia’s first president Milan Kucan accused Pahor of cheapening the role of head of state and using it for self-promotion.

Pahor stepped down as prime minister in 2011 after his government collapsed at the height of the global financial crisis that drove euro zone member Slovenia close to needing a bailout.

But the following year he won a surprise victory in presidential elections as an independent backed by the Social Democrats, part of the ruling coalition of Prime Minister Miro Cerar.

Slovenia now boasts one of the EU’s most impressive growth rates, with four per cent growth forecast for 2018.

Additional reporting by Associated Press

This article appeared in the South China Morning Post print edition as: ‘Instagram president’ wins presidential run-off vote
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