Ikea founder Ingvar Kamprad outside the furniture giant’s headquarters in Almhult, southern Sweden. File photo: AFP Ikea founder Ingvar Kamprad outside the furniture giant’s headquarters in Almhult, southern Sweden. File photo: AFP
Ikea founder Ingvar Kamprad outside the furniture giant’s headquarters in Almhult, southern Sweden. File photo: AFP
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analysis | How Ikea’s Ingvar Kamprad changed the way we think about furniture (and Swedish meatballs)

Analysts say Ikea has been successful in not only getting shoppers to linger for hours, but also getting them to come back, over and over, whether for mattresses or meatballs

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The Washington Post
The Washington Post

Updated: 8:42pm, 29 Jan, 2018

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Ikea founder Ingvar Kamprad outside the furniture giant’s headquarters in Almhult, southern Sweden. File photo: AFP Ikea founder Ingvar Kamprad outside the furniture giant’s headquarters in Almhult, southern Sweden. File photo: AFP
Ikea founder Ingvar Kamprad outside the furniture giant’s headquarters in Almhult, southern Sweden. File photo: AFP
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