People walk past a Pret A Manger cafe in London. Photo: Reuters
UK ad watchdog doesn’t swallow Pret a Manger’s ‘natural’ sandwiches, made with E472e, E471 and E300
British Advertising Standards Authority says it was misleading of sandwich chain to describe food containing chemical additives as ‘natural’
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People walk past a Pret A Manger cafe in London. Photo: Reuters