Trump board game is a Museum of Failure exhibit that’s headed to China
- Dr Samuel West’s success in celebrating unsuccessful innovations has brought him fame
Cased in glass and lit up by neon lights, the Donald Trump board game, the plastic bicycle, an electric beauty mask, bottles of Green Ketchup and a host of other unlikely innovations have found fame again in Sweden’s Museum of Failure.
The museum, one floor of a cultural centre in the coastal town of Helsingborg, is the work of psychologist Dr Samuel West, a 44-year-old Californian who used to research how to make big companies more innovative.
“I was looking for a new way to communicate research findings and stimulate a discussion and interest in the whole concept of learning from failure and I thought an exhibit would be a fun way to do that,” West said.
Launching in the summer of 2017 with support from the Swedish Innovation Fund, the exhibition is made up of items that West collected and that were donated to him by visitors.
A steady stream of visitors stopped by the case housing Trump: The Game, where players trade real estate under the watchful eye of the game’s namesake, rolling dice on which the number six has been replaced by a “T” because “Trump always wins,” West explained.