Hello Kitty, the mouthless character with a childlike hair bow and registered height of five apples, is now found in 130 countries. Photo: AFP

European Union fines company behind Hello Kitty for limiting online sales

  • Sanrio, which owns the intellectual property rights to Hello Kitty and other popular children’s characters, has been under investigation since 2017
  • The company was found to have imposed restrictions that banned or discourage traders from selling merchandise in other EU countries
Topic |   European Union

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Hello Kitty, the mouthless character with a childlike hair bow and registered height of five apples, is now found in 130 countries. Photo: AFP
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