Coronavirus lockdown fuels sex toy sales boom in Denmark
- Sales of sex toys in the country have more than doubled after Danes were told to stay at home to limit the spread of the virus
- Denmark’s biggest sex toy review website also saw a massive surge in traffic during the lockdown
“It makes me happy that we are doing something good during this difficult time, when people feel vulnerable,” said Mathilde Mackowski, co-owner of Sinful, the biggest sex toy seller in the Nordics.
In the first week of April, sales at Sinful rose 110 per cent in Denmark, where it estimates it commands three-quarters of the total market. The country’s biggest sex toy review website Eroti.dk said traffic has more than tripled during the lockdown compared with the same period last year.
In particular, demand for sex games and toys for couples has spiked. Sinful said sales of a 10-day love challenge for couples rose more than fourfold since mid-March compared with the same period before the lockdown.
“I think it’s only natural that when we spend more time together we want to have a little extra fun,” said Mackowski.
“We take better care of each other in this difficult time and that also reflects on our sex lives,” she said.