‘It’s not something I stand behind’: Swedish singer Zara Larsson cuts ties with Huawei

Zara Larsson, one of Sweden’s best known international singers, made a deal last year to market a new smartphone from the Chinese telecoms giant

She said she felt ‘hindered’ by the collaboration to take a stand on what China ‘was doing’ in regards to the Uygurs, TikTok and Hong Kong

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Swedish singer Zara Larsson said she felt ‘hindered’ by her collaboration Huawei. Photo: AFP

Published: 9:13pm, 4 Aug 2020Updated: 9:54pm, 4 Aug 2020

Swedish singer Zara Larsson announced on Tuesday that she had ended her collaboration with Huawei to promote its smartphones, saying China “is not a nice state”, but the firm responded that the deal had always been limited in time and had ended “as agreed”.

Speaking with broadcaster TV4, Larsson, whose greatest hits have been streamed more than 5 billion times according to the broadcaster, said the collaboration had ended a few months ago.

“If I now look back it wasn’t, from a professional but also a personal perspective, the smartest deal I’ve done,” the 22-year-old singer said.

“It’s not something I stand behind,” she added.

Larsson, who is one of Sweden’s best known international singers, first reached international fame with her 2013 hit Uncover, then through her collaboration with French DJ David Guetta.

In the spring of 2019, Zara Larsson concluded a promotional deal with Huawei to market the launch of a new smartphone.

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