‘Gypsy sauce’ to be renamed in Germany because of racist connotations
- Food company Knorr said it will change the name of its ‘Zigeursauce’ – or ‘gypsy sauce’ – to ‘Paprika Sauce Hungarian Style’
- ‘Zigeuner’ is a derogative German expression for the Roma and Sinti minority groups who have lived in many European countries for centuries
Food company Knorr will change the name of its “Zigeuersauce” – or “gypsy sauce” – to “Paprika Sauce Hungarian Style”, the German weekly Bild am Sonntag reported on Sunday.
“Since ‘gypsy sauce’ can be interpreted in a negative way, we have decided to give our Knorr sauce a new name,” said Unilever, the international consumer goods group that owns Knorr. Unilever could not independently be reached for comment on Sunday.
The popular spicy sauce, a staple in many German households, will within a few weeks show up with the new name in supermarkets across the country, Bild am Sonntag reported.
Civil rights groups have for years called for the renaming of the brand, but in 2013, the company rejected the demand, the German news agency dpa reported.
The renaming of the brand follows recent international debates over racism, especially in the United States, where big national companies have also renamed traditional brands in response to concerns about racial stereotyping.