A general view of an Ikea store in Jarfalla, near Stockholm, on Monday. Photo: AFP A general view of an Ikea store in Jarfalla, near Stockholm, on Monday. Photo: AFP
A general view of an Ikea store in Jarfalla, near Stockholm, on Monday. Photo: AFP
E-commerce

Ikea scraps iconic catalogue after 70 years

  • Swedish furniture giant will stop printing the famous booklet as customers move to digital alternatives
  • The 2021 edition that shipped this summer will be the last physical version

Topic |   E-commerce
A general view of an Ikea store in Jarfalla, near Stockholm, on Monday. Photo: AFP A general view of an Ikea store in Jarfalla, near Stockholm, on Monday. Photo: AFP
A general view of an Ikea store in Jarfalla, near Stockholm, on Monday. Photo: AFP
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