Zelensky’s fleece jacket is in high demand, but won’t be restocked until Ukraine’s ‘victory’
- People have been trying to buy the M-TAC zip-up fleece worn by the Ukrainian president
- Stocks of the jacket are unlikely to be replenished until the war is over, the company said
An olive-green jacket sometimes worn by Ukrainian President Volodymyr Zelensky is in high demand, but the company that produces them is too busy struggling to survive the war to worry about making fast cash on the zip-up fleece.
Zelensky has become one of the most photographed leaders in the world. He often is wearing the fleece, made by Ukrainian tactical gear maker M-TAC, for televised addresses and for meet-and-greets with the global leaders who come calling.
Zelensky is wearing the jacket in a photo with US House Speaker Nancy Pelosi in April that was published in almost every US media outlet.
The company was started five years ago, according to its website, and makes “practical, high-quality tactical equipment & outdoor clothing of the most modern design”. The M-TAC motto: “Born of revolution, hardened by war”.
Taras Rudnytskyi, the Ukrainian manager who runs the US operations of M-TAC, told Business Insider that demand has soared since the war began three months ago, telling Insider he’s received requests for the jacket from around the world.
Earlier this month, one of the jackets actually worn by Zelensky, auctioned at “Brave Ukraine” charity fundraiser in London, brought in a cool US$110,000.