Swedish company develops plant-based ‘human meat burger’
- Plant-based food company Oumph! developed a burger they say tastes just like people, for those willing to indulge in fake human flesh
- The burger is made with soy, mushrooms, and wheat protein as well as ‘plant-based fats and a mysterious spice mix’, the company said
A plant-based meat brand decided to take an unusual — and cannibalistic — route to sway people to try their product.
European company Oumph! developed the Human Meat Plant-Based Burger — a burger they say tastes just like people — for those willing to indulge in fake human flesh.
“We developed this burger in no time as soon as we knew what taste and texture we were after,” Oumph! Co-Founder Anders Linden said in a YouTube video.
The company released a short advertisement, complete with a sinister voiceover depicting dark scenes in a kitchen as a a chef develops the human-based meat. The commercial then dares people to try it.
LOLA MullenLowe, the agency behind the campaign, said they wanted to “convince” meat-lovers that plant-based products could “replicate the taste of any meat”.