How Russia is trying to entice men to fight in Ukraine
- Russian men are being offered financial incentives and other perks to volunteer for military service
- Recruitment drive comes as Russian and Ukrainian forces have both experienced high casualties

Advertisements promise cash bonuses and enticing benefits. Recruiters are making cold calls to eligible men. Enlistment offices are working with universities and social service agencies to lure students and the unemployed.
A new campaign is under way this spring across Russia, seeking recruits to replenish its troops for the war in Ukraine.
As fighting grinds on in Ukrainian battlegrounds like Bakhmut and both sides prepare for counteroffensives that could cost even more lives, the Kremlin’s war machine badly needs new recruits.
A mobilisation in September of 300,000 reservists – billed as a “partial” call-up – sent panic throughout the country, since most men under 65 are formally part of the reserve. Tens of thousands fled Russia rather than report to recruiting stations.
The Kremlin denies that another call-up is planned for what it calls its “special military operation” in Ukraine, now more than a year old.
But amid widespread uncertainty of whether such a move will eventually happen, the government is enticing men to volunteer, either at makeshift recruiting centres popping up in various regions, or with phone calls from enlistment officials.