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Facebook faces legal setback in EU court decision on data privacy and ads

  • Facebook has lost a legal challenge at the European Union’s top court over German antitrust decision that limited the way the company uses data for advertising
  • The court sided with a 2019 German antitrust ruling that threatened to upend Meta’s business model of selling ads targeted to users based on online data

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The Facebook logo displayed on a mobile phone. Photo: AP
Associated Press
Facebook lost a legal challenge on Tuesday at the European Union’s top court over a groundbreaking German antitrust decision that limited the way the company uses data for advertising.
The European Court of Justice said competition watchdogs can consider whether companies such as Facebook comply with the continent’s strict privacy rules, which are normally enforced by national data privacy regulators.

The Luxembourg-based court ruled that antitrust authorities can take into account any violations of data privacy rules as they investigate whether tech giants are abusing their dominance in the market by boxing out competitors.

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“We are evaluating the court’s decision and will have more to say in due course,” Facebook parent Meta said in a statement.

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The court sided with a 2019 German antitrust ruling that threatened to upend Meta’s business model of selling ads targeted to users based on data gleaned from how they spend time on its services.

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Meta, which also owns Instagram and WhatsApp, appealed that finding, which led German authorities to seek an opinion from the Court of Justice, the 27-nation bloc’s top tribunal.
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