Shein risks fines over breaches of EU consumer law

Chinese-founded e-commerce platform is working with regulators to address their concerns, a company spokesperson said

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Shein will have one month to reply to the findings and suggest remedies. Photo: dpa

Published: 5:45am, 27 May 2025Updated: 11:52am, 27 May 2025

Shein risks potential fines after the European Union warned the e-commerce platform on Monday over a series of practices that infringe the bloc’s consumer laws, from fake discount deals to misleading product information.

The Chinese-founded e-commerce platform has a month to reply and offer commitments on addressing the issues found during an investigation launched in February by the European Commission with consumer authorities in Belgium, France, Ireland and the Netherlands.

Shein said it was working with the authorities to tackle the concerns.

Consumers using Shein faced a range of tactics including “false purchase deadlines” to put them under pressure to buy quickly from the platform, the commission said.

It also said there was “missing, incorrect and misleading information” about consumers’ legal rights to return goods and receive refunds, and deceptive labels that suggested a product offered something special that was already required by law.

The EU also accused Shein of providing false information about the sustainability benefits of its products.

Shein risks fines over breaches of EU consumer law

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Chinese-founded e-commerce platform is working with regulators to address their concerns, a company spokesperson said

Chinese-founded e-commerce platform is working with regulators to address their concerns, a company spokesperson said