Besieged by anti-meat activists, California butchery agrees to warn that killing animals is ‘violent and unjust’
The Local Butcher Shop in Berkeley had faced weeks of protests outside their store, by activists who were naked, dripping with fake blood and wrapped in cellophane
It was perhaps only a matter of time in ultra-progressive California, but a luxury butcher’s shop is surprising patrons with a sign warning about the cruelty of eating meat.
“Attention: Animals’ lives are their right. Killing them is violent and unjust, no matter how it’s done,” reads the notice greeting patrons of The Local Butcher Shop in Berkeley.
The business stuck the sign in its window as part of a “peace treaty” with animal rights activists in the left-leaning university town who have been picketing the store for the last four months.
Every Sunday as it opened for butchery lessons, it was besieged by demonstrators from rights group Direct Action Everywhere (DXE) – sometimes naked, dripping with fake blood and wrapped in cellophane.
Monica Rocchino, co-owner of The Local Butcher Shop with her husband Aaron, was at her wits’ end and decided to meet with the activists.
