Taylor Swift’s new single sets records for Spotify streams and YouTube views
Song is the first single from her sixth album “Reputation” to be released November 10
Spotify said Taylor Swift has set a new global first day streaming record.
The music delivery site said Saturday it had logged more than 8 million same-day streams for her new single Look What You Made Me Do.
The 27-year-old singer dropped the much-anticipated song late Thursday to streaming platforms and iTunes.
She wrote and produced it with frequent collaborator Jack Antonoff, who performs in the bands Bleachers and fun. It’s the first single from her sixth album “Reputation”, set to be released November 10.
The video for the song was to premiere Sunday on the MTV Video Music Awards. A clip previewed Friday on Good Morning America.
YouTube said Saturday the song’s lyric video broke a record for that site, with more than 19 million same day views.
Watch: ‘Look What You Made Me Do’ lyric video
The song, featuring elements of pop, dance and house, includes sharp lyrics like: “Honey, I rose up from the dead I do it all the time/I got a list of names and yours is in red, underlined I check it once/Then I check it twice.”
The track ends with a voice message of Swift saying: “I’m sorry, but the old Taylor can’t come to the phone right now. Why? Oh, ‘cause she’s dead.”
Some felt the song was a diss toward Kanye West, whom Swift has had issues with in the past. Last year their feud hit a new height when West’s wife, Kim Kardashian, released audio recordings that she said proved Swift gave West the go ahead for a Swift reference in the song Famous.
Swift’s voice message on her new song could be a reference to the audio Kardashian leaked. Others felt the opening lines of Look What You Made Me Do - “I don’t like your little games/Don’t like your tilted stage” - was a reference to West’s recent tour, which featured a floating stage.
Swift wiped her social media pages clean and caused a frenzy online with video snippets of slithery snake parts. Fans dissected the clues in hopes it would reveal details about her new music, and the pop star finally announced Wednesday that a new song would come this week followed by an album three months later.
“Reputation” is the follow-up to 2014’s “1989” Swift’s first official pop album after years of dominating in country music.