For sale: Rolling Stone, iconic music magazine

Rolling Stone, the iconic 50-year-old magazine of music and counterculture, is putting itself up for sale amid an increasingly uncertain outlook, its founder said.

Jann Wenner – who started Rolling Stone in 1967 as a hippie student in Berkeley, California and now runs it with his son Gus – told The New York Times that the future looked tough for a family-run publisher.

“There’s a level of ambition that we can’t achieve alone,” Gus Wenner told the newspaper in an interview published late Sunday.

“So we are being proactive and want to get ahead of the curve,” he said.

One of the most influential magazines covering rock music, Rolling Stone has also been a home for experimental writers such as the gonzo journalist Hunter S. Thompson.