Bakers are responding to the dangerous “Tide Pod challenge” with sweet and savoury irreverence.
Wake N Bake Donuts in Carolina Beach, North Carolina, and Kansas-based Hurts Donut have both made pastries decorated to look like the laundry detergent pods, which are at the centre of a dangerous social media trend.
The “Tide Pod challenge” has gained attention in recent weeks as a social media-fuelled trend in which teenagers eat laundry detergent packets and post videos.
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The North Carolina doughnut shop said on its Facebook page last week that an employee came up with the idea to show “youth the difference between what to eat and what not to eat.”
Owner Danny Tangredi told WECT-TV: “I definitely didn’t think we would make a Tide Pod doughnut. But I also didn’t think people would eat Tide Pods.”
A warning label is attached to a package of Tide Pod laundry detergent packets. Photo: AP
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Hurts Donut introduced its offering in Wichita on January 17, according to the Wichita Eagle.