Donald Trump

Donald Trump names his 2020 re-election campaign manager as Brad Parscale

PUBLISHED : Wednesday, 28 February, 2018, 12:27am
UPDATED : Wednesday, 28 February, 2018, 1:33am

US President Donald Trump is naming former digital adviser Brad Parscale as his campaign manager of his 2020 re-election campaign, it has emerged.

In a statement, the Trump campaign said Parscale will lead “advanced planning” for the 2020 effort, and that the campaign will also be engaged in the 2018 midterm elections – which are shaping up to be a challenging environment for Republicans.

Parscale, an Austin-based digital consultant and ally of Trump son-in-law and senior adviser Jared Kushner, ran the Trump campaign’s sophisticated digital operations in 2016. 

In an interview with CBS’s 60 Minutes last year, Parscale described how a team that grew to 100 people created 50,000 to 60,000 ads on Facebook daily to reach different swathes of Trump supporters to maximise support and online donations.

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In a statement Eric Trump, the president’s middle son and a prominent figure in the campaign, said Parscale “has our family’s complete trust and is the perfect person to be at the helm of the campaign.”

Kushner also praised Parscale in a statement. “Brad was essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run,” he said.

“His leadership and expertise will be help build a best-in-class campaign.”

Parscale previously worked for the Trump Organisation. 

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House Democrats last year asked for information related to his work for Trump, saying his firm hadn’t turned over documents related to Russian contacts or WikiLeaks.

Trump has left little doubt about his intentions to seek re-election.

He filed the paperwork to organise his re-election committee on the same day as his inauguration, held his first campaign rally on February 18, 2017, in Florida, and has mused publicly about would-be Democratic challengers.

This report contains additional details from Bloomberg.