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Donald Trump names his 2020 re-election campaign manager as Brad Parscale

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Trump campaign digital director Brad Parscale is seen in the in the lobby of Trump Tower in New York in December 2016. Sources say he has been picked to run US President Donald Trump’s re-election campaign in 2020. Photo: Pool via EPA-EFE
Associated Press

US President Donald Trump is naming former digital adviser Brad Parscale as his campaign manager of his 2020 re-election campaign, it has emerged.

In a statement, the Trump campaign said Parscale will lead “advanced planning” for the 2020 effort, and that the campaign will also be engaged in the 2018 midterm elections – which are shaping up to be a challenging environment for Republicans.

Parscale, an Austin-based digital consultant and ally of Trump son-in-law and senior adviser Jared Kushner, ran the Trump campaign’s sophisticated digital operations in 2016. 

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In an interview with CBS’s 60 Minutes last year, Parscale described how a team that grew to 100 people created 50,000 to 60,000 ads on Facebook daily to reach different swathes of Trump supporters to maximise support and online donations.

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In a statement Eric Trump, the president’s middle son and a prominent figure in the campaign, said Parscale “has our family’s complete trust and is the perfect person to be at the helm of the campaign.”

US President Donald Trump arrives for the 2018 White House business session with state governors in the State dining Room of the White House on Monday. Trump filed his re-election bid on the same day as his inauguration. Photo: AFP
US President Donald Trump arrives for the 2018 White House business session with state governors in the State dining Room of the White House on Monday. Trump filed his re-election bid on the same day as his inauguration. Photo: AFP
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