Christopher Wylie blew the whistle on Cambridge Analytica, which he help build. Photo: AFP
Christopher Wylie blew the whistle on Cambridge Analytica, which he help build. Photo: AFP

How Cambridge Analytica exploited Facebook users’ data, and why it’s a big deal

Cambridge Analytica reportedly used the data, taken without authorisation in early 2014, to build software to predict and influence choices at the ballot box

Christopher Wylie blew the whistle on Cambridge Analytica, which he help build. Photo: AFP