Jeff Bezos, founder and CEO of Amazon.com, and Diana Brooks, president and CEO of Sotheby's, pose for photos after a news conference at Sotheby's in New York, on June 16, 1999. Photo: AP

Jeff Bezos convinced 22 investors to back his new company Amazon in 1994. Their returns? Mind-boggling

A group including family and friends each got 1 per cent of Bezos’ firm in return for US$50,000 - and an astonishing 14 million per cent return now makes each of those original shares worth US$7bn

Topic |   Amazon.com

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Jeff Bezos, founder and CEO of Amazon.com, and Diana Brooks, president and CEO of Sotheby's, pose for photos after a news conference at Sotheby's in New York, on June 16, 1999. Photo: AP
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