Melania Trump launches ‘Be Best’ initiative focused on the well-being of kids
The goal of her public awareness campaign is to encourage adults to teach children how to be good citizens, including being kind and not bullying on social media
Melania Trump on Monday gave her multipronged effort to promote the well-being of children a minimalist new motto: “Be Best.”
The first lady formally launched her long-awaited initiative after more than a year of reading to children, learning about babies born addicted to drugs and hosting a White House conversation on cyberbullying.
“As a mother and as first lady, it concerns me that in today’s fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behaviour such as bullying, drug addiction or even suicide,” she said in prepared remarks.
“I feel strongly that as adults, we can and should ‘be best’ at educating our children about the importance of a healthy and balanced life,” Mrs. Trump said.
The goal of her public awareness campaign is to encourage parents and other adults to teach children how to be good citizens. The positive behaviors she stressed included being kind, not bullying on social media or anywhere else and avoiding drug use.