Crazy Rich Asians’ second weekend box office in North America almost matches opening weekend, a rare feat
The adaptation of Kevin Kwan’s bestselling novel of the same name took US$25 million, almost matching its US$26.5 million debut last week. It’s become a cultural phenomenon, says an analyst
The film Crazy Rich Asians continued to sparkle in North America, topping the box office for the second weekend running, according to industry estimates on Sunday. That’s almost unheard of for a film that hasn’t been released over a major holiday.
The Warner Bros. adaptation of Kevin Kwan’s bestselling novel of the same name took US$25 million, almost matching its US$26.5 million debut last week, box office tracker Exhibitor Relations said. It also took US$1.8 million in Singapore.
Starring veteran actress Michelle Yeoh, British-Malaysian former BBC host Henry Golding and American sitcom star Constance Wu, the film tells the story of an American economics professor who meets her super-wealthy boyfriend’s family in Singapore.
It is the first major studio release with a mostly Asian cast since The Joy Luck Club in 1993.
Jeff Goldstein, distribution chief for Warner Bros., noted that after a 44 per cent Asian-American audience over opening weekend, that percentage fell to 27 per cent on the second weekend while Caucasian and Hispanic ticket buyers grew. “The audience is broadening,” he said.