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Reuters

Apple unveiled larger iPhones and watches based on its current models on Wednesday, confirming expectations that the company is making only minor changes to its line-up.
Apple wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off.
The strategy helped Apple become the first publicly-traded US company to hit a market value of more than US$1 trillion earlier this year.

Apple shares were down 0.9 per cent on Nasdaq.
The new phones, based on last year’s iPhone X, are named XS and XS Max. The new iPhone XS has a 5.8-inch screen size, while iPhone XS Max is 6.5 inch in size, in line with Wall Street expectations.
Apple’s iPhone XS Max – what it feels like in your hand; plus XS, XR models
Apple uses the ‘S’ suffix when it upgrades components but leaves the exterior of a phone the same. Last year’s iPhone X – pronounced “ten” – represented a major redesign.
Apple opened its event by saying its new Apple Watch Series 4 range will have edge-to-edge displays, like its latest phones, which are more than 30 per cent bigger than displays on current models.


The new watch, positioned as a more comprehensive health device, will be able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.

Shares of fitness device rival Fitbit fell about 3.7 per cent after the Series 4 introduction. Shares of Garmin lost some earlier gains and were flat in midday New York trade.
Shares of optical components makers Lumentum Holdings and Finisar, suppliers that power iPhone X’s Face ID feature and the TrueDepth camera technology, were down 1.6 per cent and 0.4 per cent in afternoon trading.
Trump tells Apple to make products in US after company warns about tariffs
Executives made the announcement at the Steve Jobs Theatre at Apple’s new circular headquarters in Cupertino, California, named after the company’s co-founder who wowed the world with the first iPhone in 2007.
“There’s no real game-changer on the table,” said Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel. “It’s a matter of getting people to keep moving up.”
The company is also expected to unveil a new version of its wireless AirPods earbuds with wireless charging and a wireless mat that will be able to charge several devices at once.


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Apple unveils new larger iPhones named XS and XS Max, health-oriented watches

Phil Schiller, senior vice-president of worldwide marketing at Apple, speaks at an the company’s event in Cupertino, California on Wednesday. Photo: Getty Images via AFP

Jeff Williams, Apple's chief operating officer, speaks about the Apple Watch Series 4 at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

Apple to kick off year-end holiday quarter blitz with new iPhones, larger-screen watches

Tim Cook, chief executive officer of Apple Inc., speaks about Apple Watch during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017. Photo: Bloomberg

Here’s what to expect from Apple’s biggest hardware event of the year

Apple is expected to announce the Apple Watch Series 4 at its hardware event on Wednesday, along with new smartphones and other goodies. Photo: Reuters

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FILE PHOTO: Apple Chief Executive Officer Tim Cook speaks at the Apple Worldwide Developer conference (WWDC) in San Jose, California, U.S., June 4, 2018. REUTERS/Elijah Nouvelage/File Photo

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Apple’s Chinese suppliers slump after Trump says tech giant should make more of its products in US

An under renovation Apple store in Beijing. The Cupertino, California-based company has said its core products as well as accessories will be affected by the new tariffs proposed by the Trump Administration. Photo: AFP

Amazon climbs to US$1 trillion market value, one month after Apple set record

Amazon CEO Jeff Bezos. Photo: AP

A Nasdaq employee monitors market activity Tuesday, Sept. 4, 2018, in New York. Amazon became the second publicly traded company to be worth $1 trillion, hot on the heels of Apple. (AP Photo/Mark Lennihan)

(FILES) In this file photo taken on August 1, 2017 boxes travel on conveyor belts at the Amazon Fulfillment Center in Robbinsville, New Jersey. - Amazon became the second big US company to hit $1 trillion in stock market value in the latest demonstration of the rising clout of American technology heavyweights September 4, 2018. The online retail giant breached the $1 trillion valuation near 1540 GMT when it's share price hit $2,050.50. The Amazon landmark comes about a month after Apple hit the $1 trillion level. (Photo by Mark Makela / GETTY IMAGES NORTH AMERICA / AFP)

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Apple is making minor changes to its line-up; the new iPhone XS has a 5.8-inch screen size, while iPhone XS Max is 6.5 inches in size


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Apple unveils new larger iPhones named XS and XS Max, health-oriented watches

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Apple is making minor changes to its line-up; the new iPhone XS has a 5.8-inch screen size, while iPhone XS Max is 6.5 inches in size

Apple is making minor changes to its line-up; the new iPhone XS has a 5.8-inch screen size, while iPhone XS Max is 6.5 inches in size