Say what again! Samuel L Jackson to voice Amazon’s Alexa
- Hollywood star is the first celebrity voice to be rolled out on the virtual personal assistant
Interactions with Amazon’s virtual personal assistant Alexa could soon become considerably more entertaining – and profane – after actor Samuel L Jackson signed up to lend his voice to the device.
The Hollywood star is the first celebrity voice to be rolled out on Alexa, in a feature that will be made available to users later this year for a fee, according an announcement by the tech and retail giant on Wednesday.
The Jackson feature will allow users of Alexa-enabled devices to interact with an AI version of the actor developed using the company’s neural text-to-speech technology.
Jackson is not the first celebrity to feature on Alexa, but previous celebrity voice features have relied upon pre-recorded audio.
Jackson’s delivery of expletive-laden one-liners in films such as Pulp Fiction, Shaft, A Time To Kill, Die Hard With A Vengeance, have entered cultural canon.
In some cases – such as his plea to “get these ************* snakes off this ************* plane” in the 2006 B-grade romp Snakes on a Plane – his lines have become synonymous with the films themselves.