Trump, daughter Ivanka show support for Goya Foods, in possible violation of ethics rules
- Hispanic-owned company is facing boycott after CEO’s praise of the US president
- Donald Trump follows daughter’s post with own tweet and Instagram post claiming that a boycott backfired and ‘people are buying like crazy’
Trump posted a picture on Instagram showing him sitting at his desk giving two thumbs up with five Goya products displayed in front of him, including kidney beans and chocolate wafers. He also posted an image five days ago saying he loves Goya, using a red heart to denote his affection for the company.
The president’s social media activity on Wednesday – which also included a tweet in support of Goya – followed a photo tweeted the night before by his daughter and senior aide, Ivanka Trump, holding a can of Goya black beans.
The image of Ivanka Trump drew criticism from government watchdog groups, who said it violates federal rules against top White House employees endorsing particular companies. Those rules apply to Ivanka Trump, as a member of White House staff, but not the president, said government ethics specialists.
Rules governing product endorsements are largely toothless. It is essentially up to the White House to apply any discipline – meaning the president would have to authorise any reprimand of his daughter after he promoted Goya in the same way.
The Goya plugs from the Trumps come after Goya Foods CEO Bob Unanue took part in a White House event on Hispanic prosperity last week, in which he praised the president. “By the way, we’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” he said.
The endorsement drew criticism from Representative Alexandria Ocasio-Cortez and calls for a boycott that gained traction on social media. Trump has courted Hispanic votes while also cracking down on southern border crossings, encouraging deportations and saying “rapists” were coming across the border from Mexico.
Watchdogs warned that Ivanka Trump’s support for Goya may violate rules. “You can’t use your official position to promote a private business,” said Noah Bookbinder, executive director of Citizens for Responsibility and Ethics in Washington, a non-partisan watchdog group. “I think in a commonsense way this is an obvious violation.” He called it “a direct political response to help Goya, which helps the administration.”