US teams up with dating apps to promote coronavirus vaccinations
- The White House is partnering with dating apps to showcase the benefits of getting a shot
- Apps like BLK and Chispa will boost profiles of those who are vaccinated, to make them more visible to potential matches
The Biden administration said on Friday it’s teaming up with dating apps to showcase the benefits of getting a shot.
Apps like Hinge, Tinder, Match and Bumble are offering special incentives to people who roll up their sleeves, including badges showing vaccination status and free access to premium content.
BLK and Chispa will boost profiles of those who are vaccinated, to make them more visible to potential matches. And OkCupid will even let users filter out potential partners based on whether they’ve got a vaccine.
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The White House said the apps will also direct users to learn how to get inoculated, including connecting them with educational materials and information on how to find the nearest vaccination site.