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Melania Trump
WorldUnited States & Canada

Melania Trump launches own NFT platform, featuring her ‘cobalt blue eyes’

  • The first digital token will be a watercolour by French artist Marc-Antoine Coulon, as the former first lady joins the crypto boom
  • A portion of the proceeds will be used to help children in foster care

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Then US First Lady Melania Trump speaks before boarding Air Force One at Joint Base Andrews in Maryland in January. Photo: AFP
Agence France-Presse

Former US first lady Melania Trump on Thursday launched her own NFT platform, the latest public figure to join the crypto boom.

A non-fungible token (NFT) is a digital object that can be a drawing, animation, piece of music, photo, or video with a certificate of authenticity created by blockchain technology. This authentication by a network of computers is considered inviolable.

A portion of the proceeds from Melania Trump’s NFT collection will be used to help children in foster care.

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“I am proud to announce my new NFT endeavour, which embodies my passion for the arts, and will support my ongoing commitment to children through my Be Best initiative,” Trump said in a statement.

“Through this new technology-based platform, we will provide children computer science skills, including programming and software development, to thrive after they age out of the foster community.”

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