Melania Trump launches own NFT platform, featuring her ‘cobalt blue eyes’
- The first digital token will be a watercolour by French artist Marc-Antoine Coulon, as the former first lady joins the crypto boom
- A portion of the proceeds will be used to help children in foster care

Former US first lady Melania Trump on Thursday launched her own NFT platform, the latest public figure to join the crypto boom.
A non-fungible token (NFT) is a digital object that can be a drawing, animation, piece of music, photo, or video with a certificate of authenticity created by blockchain technology. This authentication by a network of computers is considered inviolable.
A portion of the proceeds from Melania Trump’s NFT collection will be used to help children in foster care.
“I am proud to announce my new NFT endeavour, which embodies my passion for the arts, and will support my ongoing commitment to children through my Be Best initiative,” Trump said in a statement.
“Through this new technology-based platform, we will provide children computer science skills, including programming and software development, to thrive after they age out of the foster community.”