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SpaceX owner and Tesla CEO Elon Musk arrives on the red carpet for the Axel Springer award in Berlin, Germany in December 2020. Photo: Reuters

Elon Musk offers to buy Twitter outright for US$43 billion, says it ‘needs to be transformed’

  • The Tesla CEO, who has been embroiled in a ‘soap opera’ with the social media platform, made an offer of US$54.20 per share, calling it his final offer
  • Musk, who is already the company’s biggest individual shareholder, recently turned down a seat on its board

Tesla CEO Elon Musk has offered to buy Twitter outright, saying the social media platform “needs to be transformed” from his perspective as a self-identified free speech absolutist.

Twitter Inc. said in a regulatory filing on Thursday that Musk, currently the company’s biggest individual shareholder, has proposed buying the remaining shares of Twitter that he does not already own at US$54.20 per share, an offer worth more than US$43 billion.

Musk called that price his best and final offer, although he provided no details on financing. The offer is non-binding and subject to financing and other conditions.

“I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy,” Musk said in the filing.

“However, since making my investment I now realise the company will neither thrive nor serve this societal imperative in its current form. Twitter needs to be transformed as a private company.”

Twitter shares rose to US$47.83, up 4.3 per cent but well below Musk’s offer price, a sign that some investors doubt the deal will go through. The stock is still down from its 52-week high of about US$73.

Twitter said it has received Musk’s offer and will decide whether it is in the best interests of shareholders to accept or continue to operate as a publicly traded company.

Analyst Daniel Ives of Wedbush said in a client note that he believes “this soap opera will end with Musk owning Twitter after this aggressive hostile takeover of the company”.

Elon Musk sued over delaying Twitter stake disclosure

He thinks it would be hard for any other bidders or consortium to come forward and said Twitter’s board will likely be forced to accept Musk’s offer or start a process to sell the company.

Musk revealed in regulatory filings over recent weeks that he had been buying shares in almost daily batches starting on January 31, ending up with a stake of about 9 per cent. Only Vanguard Group’s suite of mutual funds and ETFs controls more Twitter shares.

A lawsuit filed on Tuesday in New York federal court alleged that Musk illegally delayed disclosing his stake in the social media company so he could buy more shares at lower prices.

The US Securities and Exchange Commission could punish Musk for hurting other investors by taking too long to disclose his buying up of Twitter shares, but it is unlikely that it will do anything to stop a takeover, said Chester Spatt, a former SEC chief economist.

A screen displays the trading information for Twitter on the floor of the New York Stock Exchange on Thursday. Photo: Reuters

“This is going to play out reasonably quickly,” said Spatt, now a finance professor at Carnegie Mellon University. The SEC, he said, “weighs in after the fact for the most part”.

The billionaire has been a vocal critic of Twitter, mostly over his belief that it falls short on free speech principles.

The social media platform has angered followers of Donald Trump and other far-right political figures who have had their accounts suspended for violating its content standards on violence, hate or harmful misinformation.

Musk has described himself as a “free speech absolutist” but is also known for blocking other Twitter users who question or disagree with him.

Twitter staff ‘super stressed’ over Musk chaos over not joining board

After Musk announced his stake, Twitter quickly offered him a seat on its board on the condition that he not own more than 14.9 per cent of the company’s outstanding stock, according to a filing.

But the company said five days later that he had declined. The decision coincided with a barrage of now-deleted and not-always-serious tweets from Musk proposing major changes to the company, such as dropping ads – its chief source of revenue – and transforming its San Francisco headquarters into a homeless shelter.

The turnabout led CEO Parag Agrawal to warn employees earlier this week that “there will be distractions ahead” and to “tune out the noise and stay focused on the work”.

Twitter has not done as well as its social media rivals and lost money last year. The company reported a net loss of US$221 million for 2021 largely tied to the settlement of a lawsuit by shareholders who said the company misled investors about how much its user base was growing and how much users interacted with its platform.

Its co-founder Jack Dorsey resigned as CEO in late November and was replaced by Agrawal.

Musk’s more than 81 million Twitter followers make him one of the most popular figures on the platform, rivalling pop stars like Ariana Grande and Lady Gaga. But his prolific tweeting has sometimes gotten him into trouble with the SEC and others.

Musk and Tesla in 2018 agreed to pay US$40 million in civil fines and for Musk to have his tweets approved by a corporate lawyer after he tweeted about having the money to take Tesla private at US$420 per share.

That did not happen, but the tweet caused Tesla’s stock price to jump. Musk’s latest trouble with the SEC could be his delay in notifying regulators of his growing stake in Twitter.

Elon Musk buys 9.2% Twitter stake, sending social media firm’s stock soaring

Both his 2018 comments about taking Tesla private at US$420 per share and his latest bid to take Twitter private at US$54.20 per share seemed to jokingly reference the number 420, a slang reference to marijuana.

“I guess he’s free to name whatever price he wants,” Spatt said.

“One could argue he’s trying to poke a finger at the SEC. It’s hard to see what the commission could do about that. But I do think his violation of the 10-day disclosure requirement is a substantive thing.”

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