Microsoft’s Bing gets ChatGPT boost in AI search engine war with Google
- The tech giant is promising a ‘new era’ in the search race by using artificial intelligence to provide ready-made answers instead of just a list of links
- Google has unveiled plans for Bard, its version of ChatGPT, while China’s Baidu is preparing to put out its own ‘Ernie Bot’
Microsoft’s long-struggling Bing search engine will integrate the powerful capabilities of language-based artificial intelligence (AI), CEO Satya Nadella said on Tuesday, declaring what he called a new era for online search.
“It’s a new day for search … The race starts today,” Nadella said at a launch event, marking the start of what Microsoft hopes will be an unprecedented challenge to Google’s two-decade dominance of the search engine market, using the technology created by the developers of AI bot ChatGPT.
“This technology is going to reshape pretty much every software category,” Nadella added at the event at Microsoft’s Redmond, Washington, headquarters.
ChatGPT has sparked a gold rush in AI technology with more than 100 million users testing the bot’s capabilities, receiving essays, speeches or law exam results within seconds to the consternation of educators and school authorities worried about cheating.
Microsoft hopes that upgrading Bing with ChatGPT-like qualities will radically update online search by providing ready-made answers using multiple sources instead of the familiar list of links to outside websites.