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Bloomberg

Instagram is planning to release a text-based app that will compete with Twitter.
The company is currently testing the project with celebrities and influencers, according to people familiar with the matter.
It has been secretly available to select creators for months, according to one of the people.
The app, which will be separate from Instagram but will allow people to connect accounts, may debut as soon as June, according to Lia Haberman, who teaches social and influencer marketing at UCLA and published a screenshot of an early app description.

Based on a (somewhat blurry) example I got, Meta's new app looks a lot like Twitter.
So, could this take over all the Twitter screenshots we've been seeing on the Feed lately? Maybe.
It’s impossible to predict how audiences will respond but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023

It may eventually be compatible with other Twitter competitor apps, including Mastodon, according to Haberman’s screenshot.
Instagram, owned by Meta Platforms, did not immediately respond to a request for comment.
Twitter’s chaotic takeover by Elon Musk has caused some users to look for alternatives, and created an opening in the market.
“Historically, we know Meta likes to sample and recreate features from other apps and third-party tools based on what they anticipate being popular with their users,” Haberman said.
Who is Twitter’s new CEO Linda Yaccarino, replacing Elon Musk?
She noted that Musk has talked about turning Twitter into an “everything app”, with a lot of features besides informational posts.
“Based on Meta’s track record borrowing from other platforms, it’s much more likely they’ll get there first by consolidating all these experiences they’re building.”
In March, technology newsletter Platformer reported that Meta was exploring a text-based app.


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The text based app has been secretly available for testing by select celebrities and influencers for months, and could debut as soon as June
Twitter’s chaotic takeover by Elon Musk has caused some users to look for alternatives, and created an opening in the market


The text-based app has been secretly available for testing by select celebrities and influencers for months, and could debut as soon as June.
