Joe Biden unveils 2024 election battle plan: ‘Bidenomics’
- The 2024 election will in part be seen as a referendum on President Joe Biden’s handling of the US economy
- The White House says Biden wants to bury ‘Reaganomics’, the famed catchphrase of Ronald Reagan’s 1980s presidency
US President Joe Biden is making a big bet on the US economy powering him to re-election next year with the unveiling of a “Bidenomics” pitch to voters this week.
After inheriting an economy ravaged by the Covid pandemic, then beset by lingering inflation and supply chain woes, Biden has had a hard time persuading Americans that he’s doing a good job.
A May poll by ABC News/Washington Post even found Biden’s scandal-plagued Republican predecessor – and likely 2024 rematch rival – Donald Trump leading by 18 percentage points on the question of who handled the economy better.
With a rebranding launch this week, anchored around a speech by Biden in Chicago on Wednesday, the White House thinks it can turn the tables.
And “Bidenomics”, Principal Deputy Press Secretary Olivia Dalton told reporters, is the word.
It’s “the word of the day, word of the week, word of the month, word of the year here at the White House,” she said.