Analysis Donald Trump’s insults and rants mask a ruthlessly efficient 2024 presidential campaign
- Donald Trump’s victories in Iowa and New Hampshire follow months of organisation
- Former US president aims to avoid past mistakes and take on President Joe Biden
Donald Trump’s previous presidential runs were known for chaos and infighting. His 2024 campaign is being run more like a Fortune 500 company.
Trump the candidate remains a freewheeling frontman, attacking other candidates in off-the-cuff rants and lashing out at judges and prosecutors in court.
Yet the machine built to return him to the White House has learned from past missteps and missed opportunities, and is seizing every advantage while pressing allies to fall in line.
If 2016 was Trump’s breakout moment, and 2020 offered the advantages of incumbency, 2024 marks the rise of a professionalised Trump campaign.
01:22
Trump wins New Hampshire primary, beating rival Nikki Haley who vows to stay in the race
“I give a lot of credit to just the mechanics of how they’re running the campaign,” said Chris Ager, chairman of the Republican Party of New Hampshire. “It seems like it’s extremely well-run and professional – much more so than the Wild West phase in 2016.”