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Microsoft becomes first major US tech firm to endorse new EU-US data privacy pact

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FILE - This July 3, 2014, file photo, shows the Microsoft Corp. logo outside the Microsoft Visitor Center in Redmond, Wash. Artificial-intelligence software designed by Microsoft to tweet like a teenage girl has been suspended after it began spouting offensive remarks, according to the company Thursday, March 24, 2016. Microsoft said it is making adjustments to the Twitter chatbot after users found a way to manipulate it to tweet racist and sexist remarks and made a reference to Hitler. (AP Photo Ted S. Warren, File)

Microsoft became on Monday the first major US tech company to say it would transfer users’ information to the United States using a new transatlantic commercial data pact and would resolve any disputes with European privacy watchdogs.

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Data transfers to the United States have been conducted in a legal limbo since October last year when the European Union’s top court struck down the Safe Harbour framework that allowed firms to easily move personal data across the Atlantic in compliance with strict EU data transferral rules.

EU data protection law bars companies from transferring personal data to countries deemed to have insufficient privacy safeguards, of which the United States is one, unless they set up complex legal structures or use a framework like Safe Harbour.

Microsoft said it would sign up to the EU-US Privacy Shield, the new framework that was agreed by Brussels and Washington in February to fill the void left by Safe Harbour and ensure the US$260 billion in digital services trade across the Atlantic continues smoothly.

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“I’m pleased to announce today that Microsoft pledges to sign up for the Privacy Shield, and we will put in place new commitments to advance privacy as this instrument is implemented,” John Frank, Vice-President of EU Government Affairs, wrote in a blog.

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