The sevens, Hong Kong’s original mega event, is back at its best
- The sold-out rugby tournament is perfectly placed to send the message that Hong Kong is back in action with more than 40 per cent of tickets taken by people outside the city.
The Hong Kong Rugby Sevens, which kicked off on Friday, is the city’s original mega event. The tournament, first held in 1976, has long had an impact which transcends its sporting roots.
This year, the competition comes as Hong Kong seeks international events to attract tourists and boost the economy. The sevens is perfectly placed to send the message that Hong Kong is back in action.
And this year’s tournament will be extra special.
This is the last time the competition will take place at Hong Kong Stadium, its home since 1982. It will be an emotional goodbye. Next year, the event will move to a new 50,000-seat arena in Kai Tak. Every effort is needed to ensure the unique atmosphere of the sevens will be relocated along with the action.
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Hong Kong Sevens: sell-out crowd for last rugby event at iconic stadium
One key feature of the tournament has been its international appeal. This has been missing in recent years amid the pandemic and its aftermath.
The event did not take place in 2020 and 2021. It returned in 2022, but with Covid-19 restrictions.
Last year, it was back to something approaching its best but only 23 per cent of ticket sales were from overseas.
This time, the sevens is a sell-out with more than 40 per cent of tickets taken by people outside Hong Kong. The signature international vibe is back.
The rugby, fast-paced and skilful, will be first class. The world’s top 12 teams are competing in the main men’s and women’s events.
A change to the format means Hong Kong has had to settle for a place in the secondary Melrose Claymores tournament. But the teams will enjoy performing in the packed stadium as they prepare for the bigger challenges that lie ahead.
It is not just the rugby that makes the sevens stand out. This is a carnival, with fans donning fancy dress, drinking (responsibly, we hope), cheering, booing, singing and dancing.
It is an opportunity for people to let their hair down. The famed South Stand leads the way.
There are live musical performances, a DJ and cheerleaders. Even the Hong Kong Tourism Board is encouraging sevens revellers to grab a pint in Causeway Bay and party in Lan Kwai Fong.
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Meanwhile, functions include a sports and sustainability summit and a sports medicine symposium.
Hong Kong is trying hard to bring tourists back and create a buzz. There have been numerous campaigns from “Hello Hong Kong” to “Night Vibes”.
At least 80 mega events are planned for this year.
But few can rival the sevens, with its strong track record, proud history and international renown. It is a case of back to the future.
We look forward to a memorable weekend of top sporting action, excitement and fun.
