Singapore has experienced a surge in the numbers of HNWIs and UHNWIs. Photo: Shutterstock

Prudential launches an investment-linked plan to bring new opportunities to the region’s wealthy

  • The Asia-Pacific is set to be home to one-third of the world’s billionaires by 2026
  • PRUVantage Wealth is designed to meet the changing needs of the region’s rapidly expanding group of prosperous individuals
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In the Asia-Pacific, the number of high-net-worth individuals (HNWIs) – people with a net worth of at least US$1 million – and ultra-high-net-worth individuals (UHNWIs) – those with a net worth of at least US$30 million – is set to increase faster than in any other part of the world.

In fact, The Wealth Report 2022, a study by Knight Frank, also found the number of billionaires in the Asia-Pacific is on the rise, with one-third of the world’s total predicted to reside in the region by 2026.
This surge in affluence has been particularly notable in Singapore, where the population of HNWIs soared 126 per cent between 2016 and 2021. Increasing at an even faster clip in the city state is the UHNWIs group, which grew 158 per cent over the same period.
Increasing net worth is predicted to make the Asia-Pacific the second largest wealth hub over the next five years.

The young and wealthy

The demographic make-up of the wealthy in the Asia-Pacific has also become more diverse.

According to the Knight Frank report, there has been an upswing in younger, self-made UHNWIs in 2021. They comprise 21 per cent of the total, a trend which will likely drive new investment preferences.

Due to their relatively young age, these newly rich individuals are expected to focus on accumulating more wealth by capitalising on the long-term investment horizon. They are also more likely to be conscious of the potential impact of their investments on society and the environment.

The demographic make-up of UHNWIs in the Asia-Pacific has seen an upswing in younger, newly rich individuals. Photo: Shutterstock

At the other end of the spectrum are the baby boomers, those born between the mid-1940s and mid-1960s, who have retired or will soon do so. This group may include entrepreneurs or company founders who are looking to protect their legacy, as well as successful executives planning to transfer wealth to their children and grandchildren.

Post-Covid-19 investment attitudes have also shifted across the board. The Affluential Wealth Report for 2020-21 found that steady capital growth and a stable income flow are the two top financial goals for this segment, reflecting a lowered appetite for investment risk.

A multipronged approach

An innovative investment-linked plan recently launched by Prudential has been designed to meet the various needs of this growing group of affluent individuals. PRUVantage Wealth is an investment-linked plan that focuses on accelerating wealth accumulation while opening up opportunities for regular income streams. It is also designed to be a valuable tool for legacy planning.

Accelerating wealth

To maximise wealth accumulation, the plan offers a generous welcome bonus that allows investors to receive up to 70 per cent¹ in additional units within the first year. Thereafter, a loyalty bonus pays an additional 0.8 per cent² every eight years. Costs for the customer are kept to a minimum – there is only one administration charge, determined upfront, so investors need not worry about additional fees.
Another feature of the plan is flexibility. It allows investors to choose from a selection of professionally managed PRULink funds according to their preferences and risk appetites. Premium top-ups³, withdrawals4 and fund switches can also be carried out when required, allowing investors to capitalise on the changing market conditions.
Investors have the option to generate a stream of income when they invest in dividend-paying PRULink funds. This allows them to receive dividends at regular intervals5, giving them a sense of security about their future.
Prudential’s new investment vehicle is designed to accelerate the wealth of affluent investors. Photo: Shutterstock

Building a legacy

The plan is designed to make legacy planning easier, with the account value of the plan permitted to grow uninterrupted over the years. Purchasing the plan with a joint owner or appointing a secondary life-assured will allow for a planned transfer.

The protection component is offered at no additional cost. In the case of death, nominees will receive up to 105 per cent6 of total premiums paid, or the account value, whichever is higher.

Finally, the plan can minimise probate delays in the case of death by allowing the policyholder to nominate specific beneficiaries. Doing this will give them swifter access to proceeds.

The plan is expected to appeal to the broad range of today’s HNWIs. Those with families will be able to build their wealth, generate dividends7 on a regular basis and plan the transfer of wealth to the next generation. Other individuals, such as the single and newly rich, will be able to enhance their wealth while receiving a stream of dividends8.

Prudential Singapore is offering customers introductory offers on premiums and promotional bonus units from now until September 30.



Disclaimer from Prudential:

Protected up to specified limits by SDIC. This advertisement has not been reviewed by the Monetary Authority of Singapore. This article is for your information only and does not consider your specific investment objectives, financial situation or needs. For more information, speak to your Prudential financial consultant or refer to the PRUVantage Wealth website here for more information. Terms and conditions apply.