How banks digitalise services to embrace Hong Kong residents’ needs during Covid-19 pandemic
- Strict safety rules, including social distancing, are limiting face-to-face interactions and sparking surge in demand for internet banking
- City’s banks, such as HSBC, at forefront of innovation in digital services to serve rise in customers who want to bank from home
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Hong Kong’s government has been forced to reintroduce strict safety measures during the fifth wave of Covid-19 infections in the city with new cases of the coronavirus disease surging to more than 50,000 per day at its peak.
The rigorous rules, which have halted dining services at restaurants after 6pm, and completely closed a number of businesses such as bars, gyms, cinemas, and hair and beauty salons, and imposed social distancing measures that limit public gatherings to only two people, have significantly changed people’s daily lives, including their banking habits.
Forbes magazine has reported that the pandemic, which has now entered its third year, has pushed even the most tech-averse individuals to “adapt to doing just about everything online, and learning how to shop and bank via apps and websites was not a choice but a necessity”.
The surge in people in Hong Kong adopting digital-first practices means it has become crucial for banks, such as HSBC, to continuously innovate to provide convenient, easy-to-use digital solutions for their customers to do their banking from home.
Continuing the connection virtually