Standard Chartered’s Priority Private emphasises financial goals and lifestyle experiences
Priority Private marked its fifth anniversary with an exclusive suite of global experiences for its clients and their upcoming generations
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Standard Chartered Hong Kong’s Priority Private elevates the banking experience to the next level. While providing wealth solutions remains its core business, the bank has been actively building its lifestyle proposition to create experiences for its clients and their next generations.
“As a leading global wealth manager for affluent clients, we continually innovate our propositions to uplift the experience, not only for our clients but also for their next generation,” says Eliza Law, managing director and head of affluent segment and distribution, wealth and retail banking, Standard Chartered Hong Kong.
The bank, which recently celebrated Priority Private’s fifth anniversary, also officiated a “Masters Series” collection of exclusive events showcasing experts and practitioners speaking on a range of specialised topics, from lifestyle and education to health and wellness and entrepreneurship.
Two recent events catering to clients with different interests offered distinctly unique experiences. One was a food pairing and wine tasting experience with Hong Kong actress-turned-winemaker Bernice Liu, who shared her expertise with the bank’s Priority Private clients. The other session was presented by former track cyclist and two-time Olympic medallist Sarah Lee, who shared the story of her perseverance in pursuit of the Olympic dream, which inspired many of the bank’s clients and their next generations.
The Masters Series is complemented by an International Golf Series, where clients can join tournaments with professional golfers in Singapore, Shanghai, Taipei, Kuala Lumpur and Hong Kong.
The bank also hosts events to help develop the skills of the younger generations of its Priority Private clients. “We care for our clients, so apart from lifestyle events, we organise activities to help them develop their next generation,” Law says.
One event for Priority Private clients’ younger generations is the Young Entrepreneur programme, held in collaboration with the business school INSEAD and SC Ventures, Standard Chartered’s innovation, fintech investment and ventures arm. The first-ever four-day programme, held in Singapore in August, offered more than 50 participants the opportunity to develop innovative business ideas and an entrepreneurial spirit through hands-on experience guided by a panel of experts, as well as presenting a unique occasion for participants to galvanise each other’s momentum.
What all Priority Private clients have in common, says Law, is the need for secure, trustworthy global banking and wealth management solutions with access to markets in Asia and around the world. As such, the bank’s relationship managers are knowledgeable in the industry and able to adapt to changing customer needs and preferences.
To excel in this dynamic role, each manager takes part in a training programme run in collaboration with INSEAD, one of the world’s leading business schools. The accelerated programme includes modules on markets and investment solutions, with a special focus on understanding client needs and potential shifts in their priorities.
“The affluent client base is growing, and we are committed to building our franchise in this space,” Law says.
With that in mind, the bank will open its fifth dedicated wealth management centre in Hong Kong before the end of this year, complementing its centres in Causeway Bay, Central, Admiralty and Tsim Sha Tsui, and offering the same luxurious yet business-like setting for its Priority Private clients.