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Enterprising Hong Kong Brand Awards

Delivering unique integration and diversification

PUBLISHED : Wednesday, 19 July, 2017, 10:55am
UPDATED : Wednesday, 19 July, 2017, 11:22am

25 years ago, Computer And Technologies Holdings Limited (C&T) set off for a journey to improve organisations' competitive advantages with information technology. Through years of development with IT innovation, C&T has built its success with effective IT solutions and quality services, including IT solution design & implementation, IT security & privacy services, application development, e-services and BPO services.

2001 was the key year for C&T when it acquired IPL Research Limited and refined its robust IPL HRMS software by instilling C&T's years of expertise in IT solution projects. This marriage has turned IPL HRMS into C&T's market-leading human resources management software, which holds a strong customer base covering Fortune-500 and Global-500 multinational companies.

In the recent years when information technology leaped, C&T saw the market needs for better integrated systems that could digitalise business management processes in wide aspects, and dedicated its resources in system development work to develop the C&T Group into a platform that provides next-generation enterprise applications with high integration.

C&T has built its powerful e-procurement software by consolidating its solution expertise in e-tendering systems for large corporations, such as Airport Authority Hong Kong and Urban Renewal Authority.

C&T also acted proactively to expand the market share and gained leadership in related markets through further acquisition of well-developed software products: VITOVA (EIM) in 2013, ChainStorePlus (ERM) in 2015 and Platinum (HRM) in 2016.

These additions greatly enhanced C&T's capability to enable organisations to run their businesses and operations better from managing the complicated yet crucial human resources to managing their enterprise information, procurement and retail, serving clients across industries, from local conglomerates to multinational corporations and governmental organisations.

This strategy has geared C&T for enhanced research and development, including the integration of IPL HRMS with VITOVA data management, and strengthened C&T's capability in delivering well-rounded IT solutions.

With an excellent new line-up of enterprise software products, C&T redesigned all flagship product images in 2016 to strengthen the brand identity. Created with memorable image concepts firmly in mind, a new colour combination with significant identification has been applied in all product logos for a unified image statement.

In response to the rapid changes in digital message broadcast channels and user behaviours, C&T also completed a major revamp to its corporate website and activated public interaction on three B2B social media platforms – LinkedIn, Twitter and WeChat.

Through strategic rebranding and marketing communications, C&T has earned extensive exposure with public engagement and enhanced sales of the robust software products and solutions.

C&T will continue to enhance its application products through ongoing research and development to build an integrated platform of quality, diversified enterprise offerings that touch all essential aspects of people's daily life, supporting C&T "to build a better world with information technology".