Indonesia Country Report 2016

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Discovery Reports

Bekasi Fajar sells land and provides the needed infrastructure in Indonesia

Industrial Estate creates jobs, provide training and actively collaborate with local and overseas partners

PUBLISHED : Tuesday, 28 June, 2016, 11:57am
UPDATED : Tuesday, 28 June, 2016, 11:57am

Country Business Reports interviews and articles by Discovery Reports

Many do not know that the iconic Sony Walkman – the predecessor of today’s iPod or portable music players – was once largely assembled in one of the factories within the MM2100 Industrial Town in Indonesia.

Built in the late 1980s to house local and foreign tenants from the manufacturing sector, the estate, developed and managed by Bekasi Fajar Industrial Estate, has welcomed top Japanese companies that have ventured and set up factories across the Asean region. As one of the best-managed master-planned industrial estates in the country, MM2100 upholds Indonesia’s rise as a dominant Asian economy, and fosters community development by providing employment for the local folk.

As a participant in the government’s pilot project to attract more foreign investments in the country, Bekasi Fajar Industrial Estate showcases the ease of setting up a new business by processing permits within only three hours. Upbeat about Indonesia’s growth platforms, the company actively pursues public and private partnerships.

“We believe that the Indonesian economy will continue to grow due to its large population and the significant rise of the middle class,” says Yoshihiro Kobi, president. “To continually grow, we must create more jobs, which also means a strong need for more industrial land.”

While Bekasi Fajar Industrial Estate’s core offering is centred on selling land, the renowned developer also provides the needed infrastructure to ensure safety and efficiency within its industrial town. Beyond supplying adequate road network management, access to basic utilities, and top-notch water and wastewater treatment facilities, Bekasi Fajar Industrial Estate also shares its tenants’ goals for success. It guides them on their business journey – from market entry and production, through to management and growth.

We believe that the Indonesian economy will continue to grow due to its large population and the significant rise of the middle class
Yoshihiro Kobi, president

With a heart for creating sustainable environments, Bekasi Fajar Industrial Estate thrives with the local community. Providing highly competitive land and infrastructure is but a means to nurturing long-term relationships with companies and industries, as it bolsters active participation and valuable collaboration among clients, partners and colleagues.

One such initiative is the creation of a technical high school that addresses the gap between the human resource needs of the industries and the programmes being offered by schools.

Contributed largely by the estate’s committed clients, SMK Mitra Industri MM2100 trains students and teachers on various disciplines under the umbrella of its core values of honesty, responsibility, cooperation, caring and teamwork.

SMK Mitra Industri MM2100 became an excellent educational model recognised by Indonesia’s ministry of education as a significant bedrock of the manufacturing industry.

“We not only emphasise the skills and technical knowledge in the school, we also train people to shape their character,” Kobi says.

MM2100 is strategically located along the Jakarta-Cikampek toll road, which is accessible to the seaport, airport, city centre and key industries within the Bekasi and Karawang districts.

To date, a total of 1,500 hectares have been developed, accommodating several Japanese automotive players and global companies from the electronics and food and beverage sectors such as Toyota, Schneider Electric, Lotte, Nutrifood and Tetra Pak. It will launch a 27,000-square-metre warehouse and will inaugurate the 200-room Enso Hotel this year. It also started offering standard factory buildings intended for lease to small- and medium-sized enterprises (SMEs) such as suppliers of automotive parts.

“SMEs can lease our space and just bring their equipment and people,” Kobi says. “If they are successful and would want to stay permanently, they have the option to buy the land.”

Plans to build a central business district and another industrial estate are brewing. Eyeing further development to secure bright futures for its people, Bekasi Fajar Industrial Estate continues to strive to deliver the pride of ownership and long-term benefits to its stakeholders.


Bekasi Fajar Industrial Estate