TAITRA seeks to strengthen Taiwan’s ties with Southeast Asia
Lead trade promotion organisation is initiating further cooperation between the archipelago and its second-largest trading partner after mainland China
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Southeast Asians are bound to see more Taiwanese companies in their homelands. Taiwan’s lead trade promotion organisation – Taiwan External Trade Development Council (TAITRA) – has committed to initiate more cooperation between local and Southeast Asian companies.
“As our second-largest trading partner after mainland China, Southeast Asia could greatly benefit from Taiwan’s vast experience in manufacturing,” says Peter Huang, president and CEO of TAITRA. The organisation has been connecting Taiwan to the world, and lately, with greater emphasis on Southeast Asia. Each year, TAITRA hosts more than 40 international trade shows, with goods ranging from bicycles and computers to vehicle parts and yachts. In particular, TAITRA’s trade services have been highly helpful for start-up firms trying to expand into international markets.
Taiwan is eager to share with the region some of its “Taiwan magic”, a term which refers to how the island has achieved a high level of industrialisation.
Taiwanese companies have been working with local government units in the Philippines on more than 10 turnkey projects relating to smart grids that run on solar power.
Meanwhile, Taiwanese energy-saving companies have also been providing Indonesian partners with innovative LED lamps and other similar technologies that could help save on electricity.
Also, TAITRA welcomes companies from Southeast Asia to collaborate with Taiwanese businesses.
Aspiring to develop its services sector to match Hong Kong’s and Singapore’s, Taiwan seeks to work with foreign experts on innovative technologies, e-commerce, e-banking and other financial services.
Foreign investors and companies may also look forward to Taiwan’s clear-cut business policies and global competitiveness achieved through tight supply chains within industrial clusters that include liquid crystal displays, vehicle parts, hardware, industrial fasteners, software, biotechnology and many other sectors.
“Taiwan is a good business partner that can be trusted for the long term,” Huang says.
“We are looking for all kinds of business opportunities that would strengthen our bond with Southeast Asian countries.”
Taiwan External Trade Development Council (TAITRA)