Sinox locks in further growth based on innovation and diversification
Focusing on luggage, computer, locker, bicycle, hardware and outdoor security needs, the company has a clientele of well-known brands, and is one of Asia-Pacific’s leading providers of locking solutions
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Since the first wooden pin lock emerged in ancient Babylon thousands of years ago, locks have been the cornerstone of security equipment – an industry forecast to reach US$126 billion globally by 2018. As safekeeping needs to evolve with technological advancements, the demand for sophisticated locking solutions is at an all-time high.
With nearly 40 years of design and manufacturing expertise, lock specialist Sinox is a force to be reckoned with in security provision. The company’s strong lock design capabilities and emphasis on research and development – combined with a clientele of well-known brands such as Samsonite, Victorinox, Toshiba, Dell and Samsung – make it one of Asia-Pacific’s leading security device providers.
“Our success is based on innovation and diversification,” says C.K. Ling, president. “We have our own knowledge about markets and technologies and our own selling strategy, and we diversify from there. We retain the technology and diversify into different industries – such as when we began in luggage, moved
into bicycles, and started exploring computer security.”
Sinox’s success is founded on an internally developed system known as SIEM, an efficient organisational structure dividing the company’s sales, industrial design, engineering design and manufacturing departments into independent functions that work together to develop new products.
Specialising in combination locks for luggage, computer, locker, bicycle, hardware and outdoor security needs, Sinox continues to uphold its reputation for cutting-edge product development and is exploring the use of electronic fingerprint chips and mobile applications.
With two facilities in China and a growing Southeast Asian presence in Singapore, Thailand, Malaysia and Indonesia, the company welcomes partnerships with well-connected local players in the bicycle and locker industries in its quest to expand its regional footprint.
“We want to keep growing and further develop, diversify and expand our activities,” Ling says. “Beyond service and quality, we want Sinox to be a name synonymous with innovation.”