UK Country Report 2016

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Discovery Reports

Berwin & Berwin offers quality in the making of suits

British company has a vast distribution network, serving Britain and European market and exporting to Canada and Australia

PUBLISHED : Tuesday, 25 October, 2016, 10:58am
UPDATED : Tuesday, 25 October, 2016, 10:58am

Country Business Reports interviews and articles by Discovery Reports

Passion, product and people – these three pillars have sustained Berwin & Berwin through various business cycles for 130 years. Now managed by a fourth-generation scion, the company defines success in the competitive suit market through its long-term approach to relationships.

“We maintain open communication with clients and partners to assure them that we are dependable,” says Simon Berwin, managing director. “We also do not take shortcuts and use only the best quality materials for our products.”

With an unrivalled distribution network, Berwin & Berwin is among the largest suit makers catering to British and European markets and exporting to countries such as Australia and Canada. The company has a weekly turnout of about 18,000 suits, of which 95 per cent is made from Australian merino wool.

“Unlike synthetic fabrics, authentic wool is a real, living product that fits around your body. It moves, it responds, and you can enjoy wearing it for a long time,” Berwin says.

Consistency in quality and attention to detail have made the tailor the preferred partner for heavy-weight retailers including Moss Bros, Ted Baker, Next, and House of Fraser. Apart from its namesake label, Berwin & Berwin has eponymous collections of men’s suits under brand partners. These include Baumler, for the best in European tailoring; Paul Costelloe, for modern tailoring showcasing luxury fabrics; and Lambretta, for slim-fitting, fashion-forward suits.

To support its international expansion, the company has been steadily growing its supply bases. It has operations in Hungary, a joint venture with Chinese fabric miller Nanshan Group, and a commercial agreement with Vietnam-based textile business VITC.

Poised to add value to Asian retailers, the company is open to working with more flexible brand partners who value business ties and share the same passion to establish the Berwin & Berwin mark in the region. “We have always put relationships first,” Berwin says. “And that’s the definitive culture of the company.”


Berwin & Berwin