Strix stands for safety in thermostatic controls
Company provides a complete range of services from product design through to production support
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Used more than 1 billion times daily, the Strix brand of thermostatic controls are fitted into more than one in every three electric kettles worldwide for one primary reason: safety.
All controls have two separate safety features, which automatically switch off the kettle when accidentally switched on without water, at boiling temperature, or whenever the kettle is lifted from the base. Smarter controls can also turn off the kettle at a range of temperatures for speciality teas and coffees.
“We guarantee the safety of our controls,” says CEO Mark Bartlett. “We tirelessly help the brands and retailers that we work with in providing customer satisfaction by consistently delivering quality, reliable products at a competitive cost.” Strix holds more than 140 patented technologies used by client original equipment manufacturers (OEMs) in their products.
The success of the company’s inventions and its commitment to quality and service have earned Strix the trust of more than 400 brands and retailers worldwide as it provides a complete range of services from product design through to production support.
“We’re very much a service provider as much as we are a safety control manufacturer,” Bartlett says. “We help OEMs improve production efficiencies and work with brands and retailers to provide a comprehensive suite of value-added services.”
Strix has become a crucial link in the global supply chain, helping brands and retailers find the right OEM partners in China. Aside from having offices in Hong Kong and Europe, the company also has a manufacturing facility in Guangzhou.
“We’re constantly pushing innovation within our core competencies, but we’re also open to pursuing adjacent technologies with brands that have an extremely high demand for quality and safety,” Bartlett says. The company’s latest developments include a small appliance that can prepare an infant formula mixture with the perfect water temperature in only two minutes in line with World Health Organisation guidelines, and a toaster that can toast bread in under one minute.