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The Thompson Center for Business Case Studies enhances the global awareness of business practices in Asia.

Learning about case studies and utilizing participation as a mode of instruction are important elements of business education. In the past, case studies were largely a product of the West, but today the spotlight is on Asia, and the world is hungry to learn more about business practices in the region. The School’s Thompson Center for Business Case Studies is at the forefront of producing Asian case studies to advance the understanding of business in Asia in a truly global context.

Asia has been the fastest growing region in the world for the last two decades, and people are curious about it, says the Center’s Director, Professor Winnie PENG. As more people come to Asia to study and engage in business, Asian case studies are becoming more relevant.

“Apart from the huge cultural and political differences, the East and the West are at different stages of business development,” she says. “So, you can’t just take the Western model and apply it to Asia.” Meeting this demand with the School’s world- class faculty and research, as well as its broad business connections, the Center plays a key role in advancing business education in the region through the development of high-quality Asian business case studies.